Tuesday, November 23, 2010

Sarah's Show Sinks in Viewership

Episode two of the Palin reality show averaged just 3 million viewers, down 40% from the previous week.
Perhaps more troubling are the viewer demographics. The show averaged just 885,000 viewers in the advertiser-friendly 18-49 demo, and the median age of the show's viewer is a whopping 57 years old. According to The Live Feed's James Hibberd, that's 15 years older than TLC's median age of 42.
The series premiere's voyeurs must have included tons of enemies, curiosity seekers those attracted to side show freaks. A 40% drop from week one to week two? Let's see what next week brings.


jhw22 said...

You called it! :)


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